Learn how to understand your boss by referring to marketing basics. We spend so much time as marketers defining our perfect customer. We craft buyer personas like no tomorrow and even give them graphics and a name. I've even seen persona fatheads. So let's pivot a bit and look at how your boss is just... Continue Reading →
Why getting promoted is like brand repositioning. Congratulations! You’ve been promoted to a senior level position in your company, and your colleagues are giving you well-deserved high fives. But once the celebration settles, you realize some challenges to what just occurred have nothing to do with your ability to do your new job. The problem... Continue Reading →
Life is an extraordinary journey whose experiences and lessons frame who we are as individuals. Celebrate quietly is a collection of lessons on marketing leadership and humble celebration. Thanks for joining me on this journey! Good company in a journey makes the way seem shorter. — Izaak Walton
