Learn how to understand your boss by referring to marketing basics. We spend so much time as marketers defining our perfect customer. We craft buyer personas like no tomorrow and even give them graphics and a name. I've even seen persona fatheads. So let's pivot a bit and look at how your boss is just... Continue Reading →
Are you more productive when you work from a clean desk? If you're like me, you've always got a million things going on. Let's face it, that single phrase, "a million things going on" - defines most of the American society today. After all, there are literally and figuratively a million things available at our... Continue Reading →
Having a conversation about the path of your career shouldn't be difficult! Communication is one of the more critical skills a marketer must master. Often, however, that communication is about a product or service and how it fits into the prospect's organization or solves their business challenge. However, the ability to speak effectively about yourself... Continue Reading →
Understanding business parenting. Business parenting. This phrase was introduced to me years ago in an internal leadership training course. I recall understanding the correlation at the time, but it was probably too early in my leadership role to really understand how accurate this statement really is. Parenting and leadership have significant similarities and many parallels.... Continue Reading →
Why getting promoted is like brand repositioning. Congratulations! You’ve been promoted to a senior level position in your company, and your colleagues are giving you well-deserved high fives. But once the celebration settles, you realize some challenges to what just occurred have nothing to do with your ability to do your new job. The problem... Continue Reading →
And what this has to do with marketing. In a recent product demonstration, I had this epiphany that made me think of mothers and their babies. You see, every mother, myself included, believes their baby is cuter than any other baby in the entire world. Dare the world to disagree, and you find yourself on... Continue Reading →
Consult your strategy. What do you need more in your marketing leader, a modern marketing professional or an expert in your industry? Reportedly one of the most significantly changed industries in the last 10 years, marketing is both an art and a science. Our online “social” world has turned the average consumer from highly private... Continue Reading →
My epiphany word for today: restraint. Marketers live in a world fraught with criticism and unsolicited advice (everyone knows how to market - just ask them.) Added to that, thanks to our digital world, is the opinions of and critique from everyone online as well. However, the longer I stay in the profession, the more... Continue Reading →
All too often leaders make the mistake of confusing empowerment with a lack of guidance. Probably one of the most overused terms in leadership is “empowerment.” Of course, it is. Leaders want to be seen as those who successfully lead their team to imminent success, hailed by their team members as a great leader for... Continue Reading →
Life is an extraordinary journey whose experiences and lessons frame who we are as individuals. Celebrate quietly is a collection of lessons on marketing leadership and humble celebration. Thanks for joining me on this journey! Good company in a journey makes the way seem shorter. — Izaak Walton
Celebrate Quietly 